CONNECTED TV
& OOH
MOTION
CTV
PAID SOCIAL
OOH
MOTION CTV PAID SOCIAL OOH
During my time at WeightWatchers I had the opportunity to design and produce the brand portfolio videos for use across several channels including connected TV and paid social.This process started from storyboard all the way to final production in After Effects. Typically we animated in Fable - for this project we needed a file that could easily be passed off to agencies for OOH usage (seen below).
With a quick turnaround and tight deadline this was a fun stretch of my motion skills and time management. This asset was projected on the NASDAQ screen after NYE in 2024 during a live talk with the CEO Sima Sistani.
Created using Figma and After Effects.
site & promotions
UX/UI
MOTION
DRUPAL
UX/UI MOTION DRUPAL
Using Drupal and a plethora of motion and static assets I designed and built out three full pages for WeightWatchers. This involved researching other competitors’ landing pages and applying fresh takes while working within the Drupal framework. This provided some restriction that allowed for implementation of creative and unique solutions.
I also was the lead designer on promotional GIF content - assets that were used typically for holidays and days of interest. This drove a large amount of traffic and a big uptick in signups. Modals were also a part of my work at WeightWatchers. These were created using Figma for storyboarding and Fable for animating.
Created using Figma, Drupal and Fable.
PAID SOCIAL
MOTION
PAID SOCIAL
FABLE
MOTION PAID SOCIAL FABLE
At WeightWatchers I was the sole designer focused on storyboarding and animating the paid social assets for a wide range of project requests. I had the opportunity to work on the Oprah: Making The Shift assets for paid social - a project with a very strict and fast turnaround. Other projects tended to revolve around ongoing seasonal branding such as the Superbowl or our promotion of the Zero Points foods.
Created using Figma and Fable.
app store
MOTION
APP STORE
STATIC
MOTION APP STORE STATIC
I lead the design front for app store event cards and carousels for the WeightWatchers Apple app page. Event cards were seasonal promotional graphics that followed strict visibility guidelines. Designing these provided a number of logistical hurdles that were very fun to solve creatively.
The carousels are used as a front page of sorts for the app and designed with the functionalities of the application in mind. Showcasing all of the features was the foremost concern, which was particularly challenging for the video portion of the carousel.
Created using Figma and Fable.
display banners
MOTION
HTML5
MOTION HTML5
I produced several sets of wireframes and motion examples for use in producing and coding HTML5 banners across the Google Display Network. This involved creating the design and versioning out for all of the required sizes as well as animating a motion example for the freelance coding specialist. These banners have been used consistently by WeightWatchers over the course of the past year and have been shown to drive significant traffic.
Created in Figma, Fable, and Jitter.
